August 26


I  was a bit non-plussed by the big deal Yahoo is making over their logo change. It’s fun, sure, for the marketing folks to showcase a month’s worth of designs, and then have a grand reveal. I’m happy for them, but I bet most of their customers do not care that much about the logo. […]

August 22

Eat it?

The concessions at your stadium probably already have the club logo printed on cups and napkins.  Now you could emblazon your logo on burger buns and other food.  Great for your kids menu.  Or you could sell this right to your local quick-service restaurant partner – tied in with ticket promotions and contests. It’s an […]

August 20

Get Surrounded by Ryan Gosling

Are your fans just crazy about one of your players?  Are you introducing a new star to the Club? Did one of your players do something incredibly amazing in the game last night? Here’s a clever, new way to help your fans get very very deep into their favorite players. Web developer Katherine Champagne created […]

August 17

Turn your fans into brand evangelists abroad

I have been doing a lot of work with sports clubs outside of the USA.  As these teams build out their social media channels and begin to live stream practices, events, press conferences and games, they are discovering that they have deep pockets of passionate fans all over the world, not just in their own […]

August 16

11 steps to hack the Knicks

If you hosted a hackathon for your sports property – what do you think your fans would come up with? Hackathons are a great way to get passionate intelligent people to be amazing and innovative and possibly help shape the future of your community.  (And – what a great sponsorship opportunity for your partners!) The […]